Princeton TMX, a leading multi-modal transportation management system (TMS) provider, is proud to announce the addition of Carole Smets as Chief Customer Officer (CCO). Smets will oversee Princeton TMX’s implementation and customer success teams, reporting directly to CEO Mark McEntire.
With a focus on helping shippers optimize their operations, Princeton TMX’s multi-modal TMS provides intuitive tools to simplify transportation processes, increase efficiency, and reduce costs. In her new role, Smets will drive Princeton TMX’s commitment to customer-obsessed excellence by ensuring seamless system integrations, comprehensive training programs, and ongoing optimization of the platform for all customers.
Smets brings extensive experience in operational leadership across a variety of industries. Her expertise lies in designing and implementing scalable processes, managing cross-functional teams, and creating strategies that drive efficiency and customer satisfaction.
“I’m excited to join a team that shares my passion for empowering customers with the tools and insights they need to thrive in today’s complex logistics landscape,” said Smets. “I look forward to working with our implementation and customer success teams to ensure every Princeton TMX customer experiences seamless onboarding, impactful training, and ongoing success with the platform.”
Jeff Durham, Princeton TMX’s CTO, shared his enthusiasm for Smets’ appointment, stating, “Carole’s expertise in operational excellence will be invaluable as we continue to roll out innovative solutions that require thoughtful implementation and sustained support. Her customer-first mindset aligns perfectly with our vision of delivering unparalleled value.”
Smets highlighted her vision for customer success at Princeton TMX: “As the logistics industry evolves, it’s more important than ever to build strong, lasting partnerships with customers. My goal is to help every Princeton TMX customer unlock the full potential of their transportation management system, empowering them to make data-driven decisions and achieve operational excellence.”
Chief Commercial Officer Kevvon Burdette added, “Carole’s leadership and experience will elevate the way we engage with customers at every stage of their journey. Her ability to align technology with customer needs will help us maximize the value our platform brings to shippers.”
With Smets at the head of the implementation and customer success teams, Princeton TMX is poised to enhance its reputation as a trusted partner for shippers looking to optimize their transportation networks.
